About WideHorizon
Where passion for beauty meets professional expertise
Our Story
WideHorizon was founded in 2018 by a team of professional makeup artists with a shared vision: to make expert makeup techniques and knowledge accessible to everyone. What began as a small collective of passionate visagistes has grown into a respected platform for beauty education and inspiration.
Our mission is to empower individuals with the skills and confidence to express themselves through makeup. We believe that makeup is more than just cosmetics—it's an art form that allows for self-expression, creativity, and transformation.
With decades of combined experience in editorial, bridal, theatrical, and everyday makeup, our team brings diverse perspectives and expertise to every article, tutorial, and product review we share.
Our Values
Quality
We are committed to providing accurate, well-researched information and techniques that truly work.
Transparency
We provide honest product reviews and are transparent about ingredients, techniques, and results.
Inclusivity
Makeup is for everyone. We create content that caters to all skin tones, ages, genders, and skill levels.
Education
We're dedicated to sharing knowledge and helping our readers develop their skills and understanding.
Meet Our Team
Sophia Reynolds
Founder & Lead Visagiste
With over 15 years in the industry, Sophia has worked with celebrities and major fashion brands. She specializes in editorial makeup and loves creating bold, artistic looks.
Emma Chen
Senior Makeup Artist
Emma specializes in natural, everyday makeup and skincare. With a background in dermatology, she brings valuable insights on makeup for different skin types and conditions.
Daniel Martinez
Content Director
With a background in fashion journalism, Daniel oversees our content strategy. He has a keen eye for trends and ensures our articles are both informative and engaging.
Olivia Johnson
Bridal Makeup Specialist
Olivia has created looks for hundreds of brides. She's passionate about helping women feel their most beautiful on their special day and specializes in long-lasting makeup techniques.
James Wilson
Product Research Specialist
James has a background in cosmetic chemistry and is our go-to expert for product reviews. He carefully analyzes ingredients and performance to provide honest, in-depth assessments.
Our Credentials
Certified Professionals
All our team members hold professional certifications from recognized makeup academies.
Industry Experience
Our team has worked with major brands, celebrities, and in diverse settings from runway to editorial shoots.
Continuous Education
We stay current with the latest techniques, products, and trends through ongoing professional development.
Editorial Features
Our work and expertise have been featured in major beauty and fashion publications.
What Industry Experts Say
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